Additionally SEOptimer provides a range of free SEO Tools such as Backlink Checker, Meta Tags and Robots.txt Generator which will help take you through the actual steps of improving your site. The setup is so intuitive and quick, beautiful reports, great support and my clients are loving the results. Research competitors and find opportunities with search volume, competition and CPC data.

On the other hand, a small number of 3xx redirects is completely normal, and fixing these likely won’t produce large gains. In the old days, Google recommended no more than 100 links on a page. Those days are long gone, and today Google can process many multiples of that without challenge. These attributes, along with nofollow, can help protect you as a publisher.

Identify Technical SEO Issues and Ways to Fix Them

The Rank Tracker SEO Anomaly offers an in-depth look into rankings, competitor standings, and keyword opportunities, while SEO SpyGlass & LinkAssistant focus on backlink analysis and outreach. The free SEO audit tool restricts crawling to 500 URLs per day, potentially a hurdle for larger sites. Additionally, some users find the design somewhat outdated and the learning curve a bit steep for advanced features. The tool’s resource intensity can slow down computers during extensive crawls.

Other SEO techniques such as building more relevant and authority links to your page will slowly improve your score as well. Every indexable page on your site should have a title tag, meta description, and H1 tag. These basic on-page elements help Google understand your content and help you to win more clicks from your rankings. This is important because Google sees these URLs as separate site versions. Having more than one accessible can cause crawling and indexing issues.

SEO Minion: Google Chrome Extension

Because layout shift is really the important issue here, it’s best to run a speed audit of your site using something like Google’s Page Speed Insights, and see what your CLS score reflects. If it’s low, there’s a good chance you have images without defined dimensions. In general, paginated pages should be clearly linked and crawlable. Paginated pages themselves should be self-canonicalized or canonicalized to a “view all” page containing all entries.

• I have found both of these tools to be useful, so it’ll probably come down to budget and preference as to which one you pick.
• Off-page SEO, primarily your backlink profile, is the next critical area.
• Optimizing existing content and creating new content targeting specific keywords attracts more qualified traffic.
• Your baseline should include critical metrics like organic traffic, keyword rankings, and conversion rates.

Setting up a website property in Google Search Console or Bing Webmaster Tools (and sometimes Yandex) can provide a wealth of information about how these search engines crawl your site. Many of the additional steps in this checklist are vastly easier with access to these tools. Additionally, these tools often give you direct access to specific tools and settings which assist your site with rankings and visibility, such as sitemap submission or international targeting. Screaming Frog is a powerful crawling tool ideal for technical SEO audits.

This places a greater importance upon ensuring that your website takes and maintains key positions in search results vital to achieving success for the digital part of your business. Lastly, some issues flagged by a tool may not truly be issues at all. Page Optimizer Pro is a comprehensive on-page optimization cloud-based application developed by SEO professional Kyle Roof. Its user interface includes a workflow that lets you see all the top search results you select and scroll through them all at once, without compiling them into a spreadsheet. It also has over 500 charts and 12 data points that you can use to help inform your SEO audits. The MST SERP Counter Chrome Extension is a very easy way to identify how your page is ranking in the SERP (if at all).

This analysis takes into account the performance of existing SEO initiatives, social media, usability, and more. HubSpot’s Marketing Hub includes an SEO marketing software tool that’s perfect for helping you build authority across your website. Since this software is integrated with HubSpot landing pages, web pages, and blog posts, you’ll never miss an opportunity to optimize your content for traffic and conversions. Besides the detailed SEO audit of your website, you’ll gain access to 1,000 subpage audits, email reporting and alerts, and keyword monitoring.

In truth, a URL that doesn’t want to be found can be very difficult to find if it isn’t linked to or listed anywhere. Most major SEO toolsets offer site crawl/audit capabilities, and they can often reveal issues not uncovered via traditional analytics or Search Console properties. While having analytics installed isn’t an actual ranking factor, having an analytics package can deliver a ton of visitor and technical information about your site. Most webmasters install Google Analytics, but for those with privacy or performance concerns, there exists a wealth of great alternatives. This table provides a framework for tracking your progress and showcasing the value of your SEO audit efforts. Remember to tailor these KPIs to align with your specific business goals and industry benchmarks for the most accurate and relevant assessment.

Tools are not all created equal, and it’s important to level the playing field between tools to ensure that recommendations make sense in the context of the website you are auditing. Its Guru plan runs at $229.95/month and gives you a topic research tool, among other benefits – including greater numbers of keywords to track and more results per report. Once you enter all of the URLs and any keywords you want to be analyzed, click “Scan Now” and you’ll receive a comprehensive SEO report in seconds.