It’s possible to block search engine crawlers from part or all of your site, or instruct search engines to avoid storing certain pages in their index. While there can be reasons for doing this, if you want your content found by searchers, you have to first make sure it’s accessible to crawlers and is indexable. As we mentioned in Chapter 1, search engines are answer machines. They exist to discover, understand, and organize the internet’s content in order to offer the most relevant results to the questions searchers are asking. Ideally, it’s best to do your keyword research before you start writing content.

On-page & technical SEO

• SEO plays a crucial role in ensuring your website reaches the right audience.
• It’s possible to block search engine crawlers from part or all of your site, or instruct search engines to avoid storing certain pages in their index.
• A faster-loading site provides a better user experience and ranks higher on search engines.
• These activities give you the opportunity to showcase your expertise and reach new people.
• This occurs because the search algorithms can detect the four primary search intents and act accordingly.

Collects anonymous data on how you navigate and interact, helping us make informed improvements. Governs the storage of data necessary for maintaining website security, user authentication, and fraud prevention mechanisms. Throughout the course, you’ll get practical tips to apply to your portfolio. In the “Build Your Portfolio” project, you’ll create your portfolio strategy, write and test your hook, build a case study and prepare your portfolio presentation.

On-Page SEO Terminology

If you’re not quite sure about taking on SEO yourself, consider delegating the work to a team member. If you have a person interested in growth marketing, development, or even web design, this would be a valuable skill to help grow their career. But as I said, getting caught often results in a site being completely wiped out from search listings. However, one additional element of on-page optimization is a company’s name, address, and phone number on a page. Now, if you’re still here with me, you’ve just discovered what’s responsible for your site’s success in search.

Technical SEO is the process of optimizing your website’s technical performance. And makes it easier for search engines to discover, understand, and store your content. The speed at which your website loads and its friendliness towards mobile users are important factors for SEO success. Search engines, particularly Google, prioritize websites that provide a seamless and efficient user experience across all devices. A slow-loading site or one that performs poorly on mobile devices can negatively impact your search engine rankings, reduce user engagement, and lower conversion rates. Keyword research is a critical first step BHS Links in any SEO strategy, helping you understand what your target audience is searching for online.

You should also avoid unhelpful content (e.g., low-quality blog posts or blog posts about irrelevant topics) because this content can harm your reputation. The best kinds of backlinks come from reputable and related websites/webpages. So, focus on trying to acquire links from authoritative sites in your niche or a closely related niche. So, look for opportunities to link to related pages when writing your content. Also, place your most important keyword near the start of the title—users will be more likely to notice it. Levy explains that‘s why it’s so important to use a keyword research tool that allows you to specify the geographic area you’re targeting.