Tools like Google Looker Studio (formerly Data Studio) let you build real-time dashboards for tracking keyword growth, page performance, traffic sources, and goal completions. Other SEO techniques such as building more relevant and authority links to your page will slowly improve your score as well. A search engine optimization audit (SEO Audit) will help you identify problematic areas that need improvement with an action plan to correct them. It’s also a great way to keep your website up-to-date with the latest developments in search marketing and on top of the competition. Unless you’re auditing your own site, IA-based recommendations should hinge on the goals of project stakeholders. Your target audience and business goals will inform the way you define and organize content.

How to do an SEO audit

An SEO audit examines all elements that influence a site’s performance in organic search, including technical infrastructure, on-page content, and off-page factors. The primary goal of an SEO audit is to discover underlying issues that may be limiting a website’s visibility and identify opportunities for improvement. Ultimately, it seeks to ensure that a website is optimized to achieve the highest possible search engine rankings, steering a path that maximizes organic traffic flow. An SEO audit is a process of analyzing a website’s performance and identifying areas for improvement to increase its visibility in search engine results pages (SERPs).

We’ll provide you a prioritised list of your site’s pages and issues, ordered by those with the most number of, or most urgent problems. JetOctopus is SEO audit software designed for agencies and large ecommerce websites that have many pages to evaluate. You also have the option to schedule crawls to be performed at specified intervals. And automatically export crawl data to generate reports on the fly. It also includes a URL inspection tool that can help you understand how Google sees a particular page. And find any issues that might prevent the page from being indexed.

Competitor Insights

• A more likely scenario, if you have duplicate content, is that it’s happening unintentionally.
• If you’re serious about improving your technical SEO knowledge and improving you website at the same time, we recommend reading the entire Technical SEO Checklist.
• All of these go up in terms of how many rows can be run in your report, and you get additional tools if you go up in price.
• Experienced SEOs can often tell at a glance if content is spammy or if it deserves a shot at ranking.

This will alert you to important SEO issues as they happen so you can fix them before they cause problems. Use them if you’re having trouble following a step or fixing an issue. Use our free SEO audit template to find SEO issues that need fixing. Earn a 25% higher ROI from SEO with our client-exclusive software stack — RevenueCloudFX. Through machine learning, AI, and billions of data points, BHS Links its delivered a 25% greater marketing ROI — on average — for our clients. Strategize high-impact content for better results and get full transparency into content developed by WebFX.

Although not strictly an SEO audit, due diligence for internet based businesses inevitably requires auditing of their website and online presence. Mobile compatibility isn’t a standalone consideration for SEO anymore, it’s part of everything we do and as such needs to be integrated into any SEO work carried out. For years ‘mobile’ was held up as the ‘next big thing’ in SEO and audits to ensure compatibility were all the rage. If you’re in any doubt as to the value that content audits can offer, just have a read of Curt Storing’s piece on ‘How my Content Audit Process Secured a 6-Figure Sale of my Website’. Although auditing largely relies on your own investigation, Google Search Console is a good place to start.

Sitechecker is used to automatically monitor your website performance, inform you of timely error detection, and search for growth points. SEO PowerSuite is a one-stop software for all your SEO needs, and is also one of the most budget-friendly options. I like this toolkit because it allows you to check as many websites as you need without limitations. It works with 550+ search engines and can track geo-specific positions, even down to the exact street address. The suite is highly customizable, with easy automation and white-label reporting.

The higher this score, the better you will be able to ensure that your page remains completely optimized compared to your competition. Its user interface includes a workflow that lets you see all the top search results you select and scroll through them all at once, without compiling them into a spreadsheet. It also has over 500 charts and 12 data points that you can use to help inform your SEO audits. The MST SERP Counter Chrome Extension is a very easy way to identify how your page is ranking in the SERP (if at all). All you do is install the extension, load up a SERP, and it will add numbers to the left-hand side automatically. Live testing and tracking, along with access to all six tools, are the basic features of its pricing plans.

An all-too-common mistake is for inexperienced web designers to place text in images, without understanding that the text is nearly invisible to search engines. That said, even though Google can crawl several hundred links (or more) per page, there are still valid reasons to limit the number of options you present to search engines. A high number of links dilutes the link equity every link passes and can make it harder for Google to determine which links are important. In order for a link to be crawlable, search engines typically need an tag with an href attribute.

Optimizing existing content and creating new content targeting specific keywords attracts more qualified traffic. These issues can significantly affect your search engine rankings. This is why a comprehensive SEO audit is so vital for maximizing your online presence. A good audit will help you understand what’s working, what’s not, and how to fix it.