By sourcing potential keywords from your contacts and your potential customers, you’re able to learn how everyday people would search for a business like yours. Google Keyword Planner is a helpful tool for finding new keyword ideas. Discover the forecast for your keywords, monthly search volume, and even find a list of keywords you may not have considered. Take advantage of this tool when trying to decide which keywords to use for blog content or landing pages. If you’re an SEO beginner on a budget, Google’s SEO tools are a great starting point because they’re free and simple to use, although with a slight learning curve.

BONUS TOOL: The AI Google Search Quality Rater

Lastly, take advantage of free trials wherever they’re available, as different UI/UXs can make all the difference. The popular AI SEO tools are MarketMuse, Surfer SEO, Byword, Clearscope, Frase, and Jasper. Wix SEO Wiz is completely free and available to all Wix users. Pricing also needs to be considered carefully, not just based on the monthly fee, but also any limits, add-ons, or hidden costs that could affect long-term value. Reach global audiences and boost visibility in local search results with multi-language landing pages.

Best free SEO tool for keyword research

Developed by acclaimed marketing expert Neil Patel, Ubersuggest provides a comprehensive range of SEO and content planning features at an affordable price. SE Ranking is known for offering a robust all-in-one SEO solution. It integrates powerful features to track, analyze, and optimize your digital strategy. Our 100% free SEO tools to find your website SEO status or issues.

Your team can also access detailed reports on user engagement and retention. SEO PowerSuite WebSite Auditor is a comprehensive technical and on-page SEO audit tool. It serves webmasters, SEO agencies, and business owners by providing in-depth site structure analysis, content optimization, and detailed SEO reporting. I’ve reviewed and evaluated the most popular free SEO tools and shortlisted the best ones to improve your website’s search engine ranking and increase organic traffic. Find keywords where you’re ranking just outside the top 10, sort and filter by key metrics, and analyze ranking URLs for content improvement opportunities. Refresh your existing content strategically to climb the rankings faster.

• WooRank grades websites on SEO criteria like keyword performance and content structure, and it shows where a page is falling short.
• This level of detail is way beyond what you get with any SEO tool out there, be it free or paid.
• Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right.
• They’re the “new” SEO kid on the block and I have to admit, their tool has a ton of depth to it.

Next, you will have people answering your query, which means you now have a vast list of search terms from real-life users. All these impressive features make Ahrefs a highly competitive SEO tool used by numerous SEO professionals and entrepreneurs worldwide. It is the second-fastest web crawler (only SEO Anomaly behind Google) and has the best user interface out of all tools on this list.

When a website employs lazy loading, ads only load on a webpage as a user scrolls to them. Meaning, if a user doesn’t scroll to a certain screen view, the ads don’t exist on the page. A lighter page means faster loading which leads to better SEO. Though there’s no right or wrong way of auditing links, there are a few pointers to bear in mind when determining the frequency. Google Analytics (GA) stands as a critical tool for digital analytics, distinct yet complementary to Google Search Console (GSC).