By systematically analyzing technical and content-related aspects, one can identify issues that are hindering your rankings and make adjustments. This guide walks you through the key steps of performing an SEO audit and make sure your website remains optimized for search engines. Ultimately, it seeks to ensure that a website is optimized to achieve the highest possible search engine rankings, steering a path that maximizes organic traffic flow. An SEO audit is a process of analyzing a website’s performance and identifying areas for improvement to increase its visibility in search engine results pages (SERPs). The audit examines various factors such as on-page optimization, technical SEO, backlinks, and user experience, among others. As the digital landscape continues to evolve, you have to keep up with the latest trends and technologies to remain competitive.

First, your business must determine an appropriate scope for your enterprise’s SEO audit project. Your company has decided that SEO is worth pursuing and needs to determine the initial investment necessary to begin the discovery phase. I pick websites to review – some requested it, others caught my attention for their SEO potential.

• This may be good for your traffic as it will encourage visitor’s interested in topic to keep coming, but it can also lead to duplicate content.
• For example, when you partner with WebFX, your dedicated account manager conducts an in-depth audit of your site to create a personalized, data-driven strategy.
• But if you’re building something new or one-off, starting with a blank report or a premade template still gives you all the flexibility you need.

Identify organic traffic drops and content decline

There are a number of choices available, and HubSpot’s Website Grader is one of the most user-friendly. It quickly and automatically generates a report after entering the web address you want to have crawled along with an email address. An audit also helps me evaluate website content such as blogs, landing pages, product/service pages, among others. Now that I’ve covered a few different audits you can conduct to improve your website, let’s discuss the perks of an audit. It‘s possible to conduct an SEO audit on your own, but you’ll likely get more thorough answers in less time by employing an agency.

Step #10: Speed Up Your Site (Core Web Vitals)

A keyword research tool can reveal what keywords your competitors are ranking for, but your site is not. This can uncover untapped niches or long-tail keywords that you might have overlooked. The next item on the list is benchmarking your SEO performance against competitors. This is necessary because the performance of your competitors impacts your chances of achieving higher rankings for related keywords. A search engine optimization audit (SEO Audit) will help you identify problematic areas that need improvement with an action plan to correct them.

Check for mobile-friendliness

Underneath, you’ll see a list of reasons why the pages haven’t been indexed. To get a better sense of what’s happening, use Google Search Console. It’s a free tool from Google that can offer detailed insights into your site’s indexing status. The quickest way to check if your site is indexed is with a simple site search.

This is now only essential for your users, since 2020 Google has been crawling the mobile versions of websites, so extra care should be taken. One of the most essential steps in any SEO audit is to complete a crawl of your website. BHS Links There are a few high-quality website crawlers that work well for this purpose, but the one we have found to be the most useful is Screaming Frog.

They harm SEO, as search engines view broken links as a sign of neglect or poor site quality. Broken links prevent search engines from properly crawling and indexing your site, which reduces its visibility in search results. An SEO audit is essential for maintaining and improving the website’s search engine performance.